Selling you home is definitely a journey. It can be smooth, or bumpy, and some of it is out of your control. There are some things you have control of though, that can make the experience much better.
Today more than ever, home shopping starts online. So the images that you post, both photos and video, are becoming more and more important. They are both very popular marketing tools to entice a buyer to look at the house in person.
If a photo is worth a thousand words, than a video is priceless. Although they are both extremely valuable when it comes to selling your home. Compare it to ad campaigns in the commercial market. Television and print are selling a concept about how you will feel by using the product. They want you to see yourself looking better or going faster. Obviously, with the power of advertising what it is, they are doing something right. Sellers can take a cue from this approach. If they are not at all concerned with the image that is posted along with their listing, that is a problem.
The Internet is full of thousands of homes and seller trying to get the attention of a buyer. It is smart to make your home’s online profile demand attention. Unfortunately this isn’t a priority to everyone. Amateur video and photos are posted rather than professional shots. It takes a professional to understand lighting, lenses, and placement of both the camera and furniture to make your home look its best. You don’t want the images to be doctored later, rather taken really well the first time. False advertising will end up biting you in the end.
You want your home to look like a model home. Nicely staged with nice warm lighting. You can even use people in the spaces to show how they are actually used. Natural light, or filtered light is always better than a flash. Always. In the long run investing in amazing photography and video of your home will benefit your listing.
We are local real estate agents in the Erath County area. If you are interested in buying or selling a home in Stephenville or any other surrounding community we would love to help.